SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Informational and Noninformational Advertising Content · Study

ArticleShelves

ArticleInformational and Noninformational Advertising Content

Yi-Lin Tsai2021

OA

Articlegreen2021

Informational and Noninformational Advertising Content

Yi-Lin Tsai · Elisabeth Honka

24 citations·0/0 files stored·Marketing Science

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

Abstract

Informational and noninformational advertising content.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 24 citations exist upstream.

References

2001Econometric Analysis of Cross Section and Panel Data 1983Limited-dependent and qualitative variables in econometrics 1985Measuring the Involvement Construct 1970Information and Consumer Behavior 1974Advertising as Information 2010De gustibus non est disputandum 2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy 1988The Role of Involvement in Attention and Comprehension Processes

Cited by

2022Social media marketing for equity crowdfunding: Which posts trigger investment decisions?2025Self or others? The interaction effect between benefit appeals and message sidedness on green consumption 2023Conveying brand authenticity through television advertising in a transmedia world

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2018The Economics of Brands and Brandingchapter · 13 shared references 2015Advertising in Marketschapter · 11 shared references 2016Push‐me pull‐you: comparative advertising in the OTC analgesics industryarticle · 9 shared references 2012Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industrypreprint · 9 shared references 2017Advertising, consumer awareness, and choice: evidence from the U.S. banking industryarticle · 7 shared references 2016The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoymentarticle · 7 shared references

Details

Year2021

Typearticle

Published2021-09-28

VenueMarketing Science

ISSN-L0732-2399

Languageen

Citations24

Files0 public / 0

ShelfMarketing and Advertising Strategies

Identifiers

doi10.1287/mksc.2021.1291

openalex_workW3202271573

Links

Imported from OpenAlex (CC0) — nothing here is generated.