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Informational and Noninformational Advertising Content
16 references·3 citing·42 second hop
Informational and Noninformational Advertising Content (2021)Informational and Noninformational Advert…Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook (2017)Advertising Content and Consu…Manage Marketing by the Customer Equity Test (2010)Manage Marketing by the Custo…De gustibus non est disputandum (2010)De gustibus non est disputand…The economic analysis of advertising (2005)The economic analysis of adve…Balancing Acquisition and Retention Resources to Maximize Customer Profitability (2004)Balancing Acquisition and Ret…Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)Return on Marketing: Using Cu…Econometric Analysis of Cross Section and Panel Data (2001)Econometric Analysis of Cross…A Simple Theory of Advertising as a Good or Bad (1993)A Simple Theory of Advertisin…Handbook of consumer behavior (1991)Handbook of consumer behaviorThe Role of Involvement in Attention and Comprehension Processes (1988)The Role of Involvement in At…Measuring the Involvement Construct (1985)Measuring the Involvement Con…Limited-dependent and qualitative variables in econometrics (1983)Limited-dependent and qualita…Memory and Attentional Factors in Consumer Choice: Concepts and Research Methods (1982)Memory and Attentional Factor…Advertising as Information (1974)Advertising as InformationInformation and Consumer Behavior (1970)Information and Consumer Beha…The Theory of Monopolistic Competition. A Re-orientation of the Theory of Value. (1947)The Theory of Monopolistic Co…Self or others? The interaction effect between benefit appeals and message sidedness on green consumption (2025)Self or others? The interacti…Conveying brand authenticity through television advertising in a transmedia world (2023)Conveying brand authenticity …Social media marketing for equity crowdfunding: Which posts trigger investment decisions? (2022)Social media marketing for eq…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)The Effects of Product Class Knowledge on Information Search Behavior (1985)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000)Some antecedents and outcomes of brand love (2006)Crime and Punishment: An Economic Approach (1968)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)The Theory of Buyer Behavior (1971)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Autoregressive Conditional Heteroscedasticity with Estimates of the Variance of United Kingdom Inflation (1982)Some Tests of Specification for Panel Data: Monte Carlo Evidence and an Application to Employment Equations (1991)Another look at the instrumental variable estimation of error-components models (1995)Estimating Standard Errors in Finance Panel Data Sets: Comparing Approaches (2008)Corporate social responsibility and access to finance (2013)The China Syndrome: Local Labor Market Effects of Import Competition in the United States (2013)Conditional logit analysis of qualitative choice behavior (1972)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Understanding Customer Experience Throughout the Customer Journey (2016)The Theory of Moral Sentiments (1759)A Theory of Social Interactions (1974)The New Institutionalism: Organizational Factors in Political Life (1983)Social Theory of International Politics (1999)Does Culture Affect Economic Outcomes? (2006)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)A Decision-Theoretic Generalization of On-Line Learning and an Application to Boosting (1997)Dimensions of Brand Personality (1997)The Role of Social Media Content Format and Platform in Users’ Engagement Behavior (2020)Past, present, and future of customer engagement (2021)Influencer Marketing Effectiveness (2022)Strategic Orientation of the Firm and New Product Performance (1997)Costly Search and Mutual Fund Flows (1998)Investor Psychology and Asset Pricing (2001)The Antecedents and Consequences of Customer Satisfaction for Firms (1993)Does Foreign Direct Investment Increase the Productivity of Domestic Firms? In Search of Spillovers Through Backward Linkages (2004)Introductory Econometrics for Finance (2008)
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References

  • 2001Econometric Analysis of Cross Section and Panel Data27,575 cited
  • 1983Limited-dependent and qualitative variables in econometrics13,257 cited
  • 1985Measuring the Involvement Construct6,012 cited
  • 1970Information and Consumer Behavior5,796 cited
  • 1974Advertising as Information3,430 cited
  • 2010De gustibus non est disputandum2,282 cited
  • 2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy2,149 cited
  • 1988The Role of Involvement in Attention and Comprehension Processes2,070 cited
  • 1991Handbook of consumer behavior1,033 cited
  • 2017Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook994 cited
  • 2004Balancing Acquisition and Retention Resources to Maximize Customer Profitability751 cited
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  • 1982Memory and Attentional Factors in Consumer Choice: Concepts and Research Methods

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589 cited

Cited by

  • 2022Social media marketing for equity crowdfunding: Which posts trigger investment decisions?27 cited
  • 2025Self or others? The interaction effect between benefit appeals and message sidedness on green consumption10 cited
  • 2023Conveying brand authenticity through television advertising in a transmedia world7 cited