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Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry · Study

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PreprintPush-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry

Simon P. Anderson2012

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Preprintgreen2012

Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry

Simon P. Anderson · Federico Ciliberto A · Jūra Liaukonytė · Régis Renault

26 citations·0/0 files stored·SSRN Electronic Journal

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Merger and Competition Analysis

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References

1970Information and Consumer Behavior 1974Advertising as Information 1994Estimating Discrete-Choice Models of Product Differentiation 1981The Informational Role of Warranties and Private Disclosure about Product Quality 1992Discrete Choice Theory of Product Differentiation 1986Price and Advertising Signals of Product Quality 2010De gustibus non est disputandum 1958The Affluent Society

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2017The ad format-strategy effect on comparative advertising effectiveness 2012Dynamic Informative Advertising of New Experience Goods

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Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2016Push‐me pull‐you: comparative advertising in the OTC analgesics industryarticle · 47 shared references 2015Advertising in Marketschapter · 26 shared references 2007Advertising dynamics and competitive advantagearticle · 18 shared references 2009DYNAMICS OF RETAIL ADVERTISING: EVIDENCE FROM A FIELD EXPERIMENTarticle · 15 shared references 2017An analytical model of the relationship between product quality and advertisingarticle · 15 shared references 2018The Economics of Brands and Brandingchapter · 14 shared references

Details

Year2012

Typepreprint

Published2012-01-01

VenueSSRN Electronic Journal

ISSN-L1556-5068

Languageen

Citations26

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.2139/ssrn.2047106

openalex_workW2160198538

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