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Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry
16 references·2 citing·37 second hop
Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry (2012)Push-Me Pull-You: Comparative Advertising…Production Functions: The Search for Identification (2012)Production Functions: The Sea…De gustibus non est disputandum (2010)De gustibus non est disputand…Mergers with Differentiated Products: The Case of the Ready-to-Eat Cereal Industry (2000)Mergers with Differentiated P…Measuring Market Power in the Ready-to-Eat Cereal Industry (1998)Measuring Market Power in the…Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets (1996)Decision-Making Under Uncerta…Estimating Discrete-Choice Models of Product Differentiation (1994)Estimating Discrete-Choice Mo…Discrete Choice Theory of Product Differentiation (1992)Discrete Choice Theory of Pro…Price and Advertising Signals of Product Quality (1986)Price and Advertising Signals…An Exogeneity Test for a Simultaneous Equation Tobit Model with an Application to Labor Supply (1986)An Exogeneity Test for a Simu…The Informational Role of Warranties and Private Disclosure about Product Quality (1981)The Informational Role of War…Equilibrium Distributions of Sales and Advertising Prices (1977)Equilibrium Distributions of …Optimal Advertising Policy Under Dynamic Conditions (1976)Optimal Advertising Policy Un…Advertising as Information (1974)Advertising as InformationInformation and Consumer Behavior (1970)Information and Consumer Beha…Optimal Advertising Policy under Dynamic Conditions (1962)Optimal Advertising Policy un…The Affluent Society (1958)The Affluent SocietyThe ad format-strategy effect on comparative advertising effectiveness (2017)The ad format-strategy effect…Dynamic Informative Advertising of New Experience Goods (2012)Dynamic Informative Advertisi…Automobile Prices in Market Equilibrium (1995)Mixed MNL models for discrete response (2000)Eat, Drink, Firms, Government: An Investigation of Corruption from the Entertainment and Travel Costs of Chinese Firms (2011)The Rise of Market Power and the Macroeconomic Implications (2017)The Rise of Market Power and the Macroeconomic Implications* (2020)Job Market Signaling (1973)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY. (1990)Corporate social responsibility and access to finance (2013)Crime and Punishment: An Economic Approach (1968)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)Conditional logit analysis of qualitative choice behavior (1972)Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition (1974)Red Media, Blue Media: Evidence of Ideological Selectivity in Media Use (2009)Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics (2010)The Theory of Buyer Behavior (1971)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)Patents as Options: Some Estimates of the Value of Holding European Patent Stocks (1984)How to improve Bayesian reasoning without instruction: Frequency formats. (1995)On narrow norms and vague heuristics: A reply to Kahneman and Tversky. (1996)On the reality of cognitive illusions. (1996)The Theory of Moral Sentiments (1759)A Theory of Social Interactions (1974)The New Institutionalism: Organizational Factors in Political Life (1983)Social Theory of International Politics (1999)Does Culture Affect Economic Outcomes? (2006)Technology, Geography, and Trade (2002)Micro-Foundations of Urban Agglomeration Economies (2003)Gravity Equations: Workhorse,Toolkit, and Cookbook (2014)What Can Economists Learn from Happiness Research? (2002)The role of income aspirations in individual happiness (2004)Production, Consumption, Prosumption (2010)Voluntary disclosure with a strategic opponent (1990)Investor psychology in capital markets: evidence and policy implications (2002)The Economics of Privacy (2016)The Antecedents and Consequences of Customer Satisfaction for Firms (1993)
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References

  • 1970Information and Consumer Behavior5,796 cited
  • 1974Advertising as Information3,430 cited
  • 1994Estimating Discrete-Choice Models of Product Differentiation2,945 cited
  • 1981The Informational Role of Warranties and Private Disclosure about Product Quality2,491 cited
  • 1992Discrete Choice Theory of Product Differentiation2,327 cited
  • 1986Price and Advertising Signals of Product Quality2,284 cited
  • 2010De gustibus non est disputandum2,282 cited
  • 1958The Affluent Society2,208 cited
  • 1998Measuring Market Power in the Ready-to-Eat Cereal Industry2,069 cited
  • 1996Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets1,223 cited
  • 1986An Exogeneity Test for a Simultaneous Equation Tobit Model with an Application to Labor Supply1,158 cited
  • 1977Equilibrium Distributions of Sales and Advertising Prices1,034 cited
  • 1962Optimal Advertising Policy under Dynamic Conditions1,032 cited
  • 1976Optimal Advertising Policy Under Dynamic Conditions907 cited
  • 2000Mergers with Differentiated Products: The Case of the Ready-to-Eat Cereal Industry744 cited

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2012
Production Functions: The Search for Identification
739 cited

Cited by

  • 2017The ad format-strategy effect on comparative advertising effectiveness23 cited
  • 2012Dynamic Informative Advertising of New Experience Goods14 cited