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Marcelo Lisboa Pereira · Study

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Marcelo Lisboa Pereira

1 works· latest 2022· 1 institutionscluster: provisionalORCID 0000-0002-5288-5504

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Impulse buying behaviour in omnichannel retail: an approach through the stimulus-organism-response theory2022 · 107 citations

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Impulse buying behaviour in omnichannel retail: an approach through the stimulus-organism-response theory

International Journal of Retail & Distribution Management·2022·5 authors

107citations