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Benjamin J. Katz · Study
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Author
Benjamin J. Katz
3 works
· latest 1978
cluster: provisional
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Citations
238
Works here
3
75
78
Most cited in this library
Modern Retailing: Theory and Practice
1978 · 138 citations
Advertising in Contemporary Society: Perspectives toward Understanding
1978 · 50 citations
Marketing Analysis for Societal Problems
1975 · 50 citations
Works
3 shown
Modern Retailing: Theory and Practice
Journal of Marketing
·
1978
·
4 authors
·
other
138
citations
Advertising in Contemporary Society: Perspectives toward Understanding
Journal of Marketing
·
1978
·
4 authors
50
citations
Marketing Analysis for Societal Problems
Journal of Marketing
·
1975
·
3 authors
50
citations