Advertising in Contemporary Society: Perspectives toward Understanding

Benjamin J. Katz · Kim B. Rotzoll · James E. Haefner · Charles H. Sandage

50 citations0/0 files storedJournal of Marketing

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Marketing and Advertising Strategies American History and Culture Advertising and Communication Studies

Abstract

Foreword. Part 1: Basic perspectives. Introduction: tools to clear the deadwood. Idea systems-institutions: advertising and classical liberalism. Idea systems-institutions: advertising and neo-liberalism. Perspectives on advertising as an institution. Part 2: Issues of consequence. Advertising and the economic dimension. Advertising and its audience. Advertising and the media. Advertising and regulation. Advertising and its ethical dimensions. Afterword. Index.

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