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Advertising in Contemporary Society: Perspectives toward Understanding
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Advertising in Contemporary Society: Perspectives toward Understanding (1978)Advertising in Contemporary Society: Pers…Americanized or localized: A qualitative study on Chinese advertising practitioners’ perceptions of creativity and strategy in the digital age (2019)Americanized or localized: A …A comparative study of Chinese and US consumers' attitudes toward advertising regulation (2011)A comparative study of Chines…Classifying customers on the basis of their attitudes towards telemarketing (2009)Classifying customers on the …Toward a Pragmatic Understanding of the Advertising and Public Policy Literature (2007)Toward a Pragmatic Understand…Our ads 'R US: an exploratory content analysis of American advertisements (2005)Our ads 'R US: an exploratory…Symbolika produktu w systemie komunikacji marketingowej. Studium teoretyczno-metodologiczne (2003)Symbolika produktu w systemie…Consumer Expectations of the Information Content in Advertising (1996)Consumer Expectations of the …Advertising History-According to the Textbooks (1980)Advertising History-According…A Coefficient of Agreement for Nominal Scales (1960)Content Analysis in Consumer Research (1977)Mass Media Research: An Introduction (1991)The multidimensional nature and brand impact of user-generated ad parodies in social media (2011)Barriers to New Competition (1956)Barriers to New Competition (1957)“An Honorable Place”: The Quest for Professional Advertising Education, 1900–1917 (1982)The History and Development of Advertising (2000)Claude Hopkins, Earnest Calkins, Bissell Carpet Sweepers and the Birth of Modern Advertising (2008)The Hidden Dimension (1973)Individualism and Collectivism (1976)Language as social semiotic : the social interpretation of language and meaning (1978)Improving consumers’ eating habits: what if a brand could make a difference? (2019)Stigma: Notes on the Management of Spoiled Identity. (1964)The Social Psychology of Procedural Justice (1988)Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model (2000)Effects of ethical sales behaviour on satisfaction, trust, commitment, retention and words-of-mouth (2015)A decision support system based on machined learned Bayesian network for predicting successful direct sales marketing (2021)Current issues and research in advertising (1978)Third-Party Organization Endorsement of Products: An Advertising Cue Affecting Consumer Prepurchase Evaluation of Goods and Services (2001)Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development (2003)Common Fallacies in Law‐Related Consumer Research (2009)The Impetus for (and Limited Power of) Business Self-Regulation: The Example of Advergames (2011)Culture's Consequences: International Differences in Work-Related Values. (1983)Modernization, Cultural Change, and the Persistence of Traditional Values (2000)Culture and Social Behavior (2015)Muslim millennials’ attitudes towards fashion advertising (2019)Creativity. (1950)Creativity In Context: Update To The Social Psychology Of Creativity (1996)The Standard Definition of Creativity (2012)How To Do Things With Words (1975)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural Equations with Latent Variables. (1991)
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  • 1980Advertising History-According to the Textbooks23 cited
  • 2005Our ads 'R US: an exploratory content analysis of American advertisements22 cited
  • 2009Classifying customers on the basis of their attitudes towards telemarketing20 cited
  • 2007Toward a Pragmatic Understanding of the Advertising and Public Policy Literature19 cited
  • 2003Symbolika produktu w systemie komunikacji marketingowej. Studium teoretyczno-metodologiczne18 cited
  • 2011A comparative study of Chinese and US consumers' attitudes toward advertising regulation16 cited
  • 1996Consumer Expectations of the Information Content in Advertising10 cited
  • 2019Americanized or localized: A qualitative study on Chinese advertising practitioners’ perceptions of creativity and strategy in the digital age9 cited

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