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The History and Development of Advertising · Study

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ArticleThe History and Development of Advertising

Frank Presbrey2000

Article2000

The History and Development of Advertising

303 citations·0/0 files stored·Advertising & Society Review

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American History and Culture Marketing and Advertising Strategies Advertising and Communication Studies

Abstract

Advertising & Society Review - Volume 1, Issue 1, 2000

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1988How Modern Is Modern Marketing? Marketing's Evolution and the Myth of the "Production Era"2006The Hidden History of Product Placement 1984Public Attitudes towards Advertising 2005One Hundred Years of Humor in American Advertising 1993The inverse association between the margins of manufacturers and retailers 2010The Talking Book and the Talking Book Historian: African American Cultures of Print—The State of the Discipline 2003World War II Poster Campaigns--Preaching Frugality to American Consumers 2002WHAT ABOUT THE OLD CULTURAL INTERMEDIARIES? AN HISTORICAL REVIEW OF ADVERTISING PRODUCERS

Details

Year2000

Typearticle

Published2000-01-01

VenueAdvertising & Society Review

ISSN-L1534-7311

Languageen

Citations303

Files0 public / 0

ShelfAmerican History and Culture

Identifiers

doi10.1353/asr.2000.0021

openalex_workW2048439333

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