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Kim B. Rotzoll · Study
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Author
Kim B. Rotzoll
11 works
· latest 1994
· 1 institutions
cluster: provisional
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10
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10
Citations
323
Works here
11
76
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94
Most cited in this library
Is Advertising Puffery Believed?
1980 · 59 citations
Advertising in Contemporary Society: Perspectives toward Understanding
1978 · 50 citations
Advertising and Product Quality: Are Heavily Advertised Products Better?
1976 · 43 citations
Advertising Agency Practitioners' Perceptions of Ethical Decisions
1980 · 42 citations
The proceedings of the 1989 conference of the American Academy of Advertising
1989 · 35 citations
Works
11 shown
For God, Country and Coca-Cola: The Unauthorized History of the Great American Soft Drink and the Company That Makes It
Journal of Marketing
·
1994
·
2 authors
·
other
32
citations
Media ethics: Cases & moral reasoning
·
1991
·
3 authors
·
book
14
citations
The proceedings of the 1989 conference of the American Academy of Advertising
American Academy of Advertising eBooks
·
1989
·
1 author
·
book
35
citations
Is there any hope for advertising
·
1986
·
4 authors
·
book
15
citations
Future Advertising Education: Ideas on a Tentative Discipline
Journalism & Mass Communication Educator
·
1985
·
1 author
8
citations
Advertising Education
Current Issues and Research in Advertising
·
1984
·
2 authors
11
citations
Puffery vs. Fact Claims—Really Different?
Current Issues and Research in Advertising
·
1981
·
2 authors
14
citations
Is Advertising Puffery Believed?
Journal of Advertising
·
1980
·
2 authors
59
citations
Advertising Agency Practitioners' Perceptions of Ethical Decisions
Journalism Quarterly
·
1980
·
2 authors
·
editorial
42
citations
Advertising in Contemporary Society: Perspectives toward Understanding
Journal of Marketing
·
1978
·
4 authors
50
citations
Advertising and Product Quality: Are Heavily Advertised Products Better?
Journal of Consumer Affairs
·
1976
·
2 authors
43
citations