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William J. McEwen · Study

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William J. McEwen

11 works· latest 2005· 1 institutionscluster: provisional

h-index9

i109

Citations666

Works here11

58

70

73

74

76

77

78

05

Most cited in this library

Organizational Goals and Environment: Goal-Setting as an Interaction Process1958 · 431 citations
The Effects of Message Intensity on Receiver Evaluations of Source, Message and Topic1970 · 50 citations
Bridging the Information Gap1978 · 37 citations
The impact of alternative media channels: Recall and involvement with messages1976 · 31 citations
The Depiction of Drug Use in Television Programming1974 · 31 citations

Works

11 shown

Married to the Brand

·2005·1 author·book

12citations

Bridging the Information Gap

Journal of Consumer Research·1978·1 author

37citations

The Effect of Program Context on Commercial Performance

Journal of Advertising·1977·2 authors

25citations

The impact of alternative media channels: Recall and involvement with messages

AV communication review·1976·2 authors

31citations

The Impact of Mobility and Social Integration on Information Seeking

ACR North American Advances·1976·2 authors

1citations

The Depiction of Drug Use in Television Programming

Journal of Drug Education·1974·2 authors

31citations

Effect of newscast delivery rate on recall and judgment of sources

Journal of Broadcasting·1973·2 authors

9citations

Public service advertising on television

Journal of Broadcasting·1973·2 authors

22citations

Televised Drug Abuse Appeals: A Content Analysis

Journalism Quarterly·1973·2 authors

17citations

The Effects of Message Intensity on Receiver Evaluations of Source, Message and Topic

Journal of Communication·1970·2 authors

50citations

Organizational Goals and Environment: Goal-Setting as an Interaction Process

American Sociological Review·1958·2 authors

431citations