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The impact of alternative media channels: Recall and involvement with messages · Study

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ArticleThe impact of alternative media channels: Recall and involvement with messages

David L. Nasser1976

Article1976

The impact of alternative media channels: Recall and involvement with messages

David L. Nasser · William J. McEwen

31 citations·0/0 files stored·AV communication review

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Media Studies and Communication Media and Digital Communication Media Influence and Health

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References

1960Conflict, arousal, and curiosity.1965The Impact of Television Advertising: Learning Without Involvement 1966The Measurement of Advertising Involvement

Cited by

1982Pictures, audio, and print: symbolic representation and effect on learning 2004The effect of audio and animation in multimedia instruction 1991Completeness and Accuracy of Recall in the Diffusion of the News From a Newspaper vs. a Television Source 1998Effect of Interactive Multimedia Computing on Young Saxophonists' Achievement and Attitude 1985Effects of recap strategies on television news recall and retention 1978A Study of the Audio-Tutorial Approach to Teaching Basic Reference

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Year1976

Typearticle

Published1976-09-01

VenueAV communication review

ISSN-L0001-2890

Languageen

Citations31

Files0 public / 0

ShelfMedia Studies and Communication

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doi10.1007/bf02768306

openalex_workW1547208614

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