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The impact of alternative media channels: Recall and involvement with messages

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References

1960Conflict, arousal, and curiosity.6,018 cited
1965The Impact of Television Advertising: Learning Without Involvement1,545 cited
1966The Measurement of Advertising Involvement464 cited

Cited by

1982Pictures, audio, and print: symbolic representation and effect on learning113 cited
2004The effect of audio and animation in multimedia instruction71 cited
1991Completeness and Accuracy of Recall in the Diffusion of the News From a Newspaper vs. a Television Source19 cited
1998Effect of Interactive Multimedia Computing on Young Saxophonists' Achievement and Attitude11 cited
1985Effects of recap strategies on television news recall and retention9 cited
1978A Study of the Audio-Tutorial Approach to Teaching Basic Reference2 cited

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