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José Marcos Carvalho de Mesquita · Study

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José Marcos Carvalho de Mesquita

2 works· latest 2025· 1 institutionscluster: provisionalORCID 0000-0001-5897-1537

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i101

Citations45

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23

25

Most cited in this library

Measuring the intention-behavior gap in service failure and recovery: the moderating roles of failure severity and service recovery satisfaction2023 · 44 citations
Is a Forbidden Fruit as Sweet Tomorrow as It Feels Now? Consumer Intention-Behavior Gap at the Times of Major Crises2025 · 1 citations

Works

2 shown

Is a Forbidden Fruit as Sweet Tomorrow as It Feels Now? Consumer Intention-Behavior Gap at the Times of Major Crises

Journal of Global Marketing·2025·5 authors

1citations

Measuring the intention-behavior gap in service failure and recovery: the moderating roles of failure severity and service recovery satisfaction

European Journal of Marketing·2023·4 authors

44citations