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Yixuan Niu · Study

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Yixuan Niu

1 works· latest 2025· 1 institutionscluster: provisionalORCID 0000-0002-8459-8964

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i101

Citations10

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25

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Shaping consumer purchase and experience with paradoxical marketing2025 · 10 citations

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Shaping consumer purchase and experience with paradoxical marketing

Journal of Retailing and Consumer Services·2025·3 authors

10citations