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Shaping consumer purchase and experience with paradoxical marketing · Study

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ArticleShaping consumer purchase and experience with paradoxical marketing

Yixuan Niu2025

Article2025

Shaping consumer purchase and experience with paradoxical marketing

Yixuan Niu · Bin Li · Baolong Ma

10 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Consumer Retail Behavior Studies

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References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1987Self-discrepancy: A theory relating self and affect.1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement 1996Motivated closing of the mind: "Seizing" and "freezing."2000Consumer Choice between Hedonic and Utilitarian Goods 1991Measuring the hedonic and utilitarian sources of consumer attitudes 2003Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude 1989Schema Congruity as a Basis for Product Evaluation

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Year2025

Typearticle

Published2025-06-17

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations10

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.jretconser.2025.104373

openalex_workW4411369679

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