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Baolong Ma · Study
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Author
Baolong Ma
12 works
· latest 2025
· 1 institutions
cluster: provisional
ORCID 0000-0002-6894-7941
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Citations
600
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Most cited in this library
How Does Green Product Knowledge Effectively Promote Green Purchase Intention?
2019 · 237 citations
The spillover effect of greenwashing behaviours: an experimental approach
2019 · 115 citations
The unexpected effect of frugality on green purchase intention
2020 · 61 citations
The effects of loyalty programs in services – a double-edged sword?
2017 · 39 citations
The Effects of Product-Harm Crisis on Brand Performance
2010 · 34 citations
Works
12 shown
Shaping consumer purchase and experience with paradoxical marketing
Journal of Retailing and Consumer Services
·
2025
·
3 authors
10
citations
Can Customer Participation Promote Supplier Green Innovation in the Social Media Environment? The Mediating Role of Green Dynamic Capability and the Moderating Role of Social Media Use
Journal of Business-to-Business Marketing
·
2023
·
3 authors
12
citations
Do products branded with handwritten scripts suffer more amid product-harm crises?
Journal of Product & Brand Management
·
2022
·
4 authors
9
citations
When can interaction orientation create more service value? The moderating role of frontline employees' trust in managers and employee deep acting
Journal of Retailing and Consumer Services
·
2021
·
4 authors
·
Open access
21
citations
The relative impact of advertising and referral reward programs on the post-consumption evaluations in the context of service failure
Journal of Retailing and Consumer Services
·
2021
·
3 authors
21
citations
The unexpected effect of frugality on green purchase intention
Journal of Retailing and Consumer Services
·
2020
·
4 authors
61
citations
The spillover effect of greenwashing behaviours: an experimental approach
Marketing Intelligence & Planning
·
2019
·
3 authors
115
citations
How Does Green Product Knowledge Effectively Promote Green Purchase Intention?
Sustainability
·
2019
·
3 authors
·
Open access
237
citations
Effects of brand alliance on brand equity
Journal of Contemporary Marketing Science
·
2018
·
3 authors
14
citations
The effects of loyalty programs in services – a double-edged sword?
Journal of Services Marketing
·
2017
·
3 authors
39
citations
Effects of customer loyalty on customer entitlement and voiced complaints
Service Industries Journal
·
2017
·
2 authors
27
citations
The Effects of Product-Harm Crisis on Brand Performance
International Journal of Market Research
·
2010
·
3 authors
34
citations