SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Shaping consumer purchase and experience with paradoxical marketing
16 references·0 citing·52 second hop
Shaping consumer purchase and experience with paradoxical marketing (2025)Shaping consumer purchase and experience …The Compensatory Consumer Behavior Model: How self‐discrepancies drive consumer behavior (2016)The Compensatory Consumer Beh…Pleasure principles: A review of research on hedonic consumption (2012)Pleasure principles: A review…Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude (2003)Measuring the Hedonic and Uti…A conceptual model of perceived customer value in e‐commerce: A preliminary investigation (2003)A conceptual model of perceiv…Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent (2000)Consumers' Use of Persuasion …Consumer Choice between Hedonic and Utilitarian Goods (2000)Consumer Choice between Hedon…The Malleable Self: The Role of Self-Expression in Persuasion (1999)The Malleable Self: The Role …Responses to Information Incongruency in Advertising: The Role of Expectancy, Relevancy, and Humor (1999)Responses to Information Inco…Motivated closing of the mind: "Seizing" and "freezing." (1996)Motivated closing of the mind…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Measuring the hedonic and utilitarian sources of consumer attitudes (1991)Measuring the hedonic and uti…Celebrity spokesperson and brand congruence (1990)Celebrity spokesperson and br…Schema Congruity as a Basis for Product Evaluation (1989)Schema Congruity as a Basis f…Self-discrepancy: A theory relating self and affect. (1987)Self-discrepancy: A theory re…Central and peripheral routes to persuasion: An individual difference perspective. (1986)Central and peripheral routes…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Competitive Advantage: Creating and Sustaining Superior Performance (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Value-based Adoption of Mobile Internet: An empirical investigation (2005)Development of a scale to measure the perceived benefits and risks of online shopping (2006)Understanding and Predicting Electronic Commerce Adoption: An Extension of the Theory of Planned Behavior1 (2006)A Theory of Social Comparison Processes (1954)Judgment under Uncertainty: Heuristics and Biases (1975)Intrinsic Motivation and Self-Determination in Human Behavior (1985)Subjective Uncertainty Reduction through Self-categorization: A Motivational Theory of Social Identity Processes (2000)Are Political Orientations Genetically Transmitted? (2005)Personality and Prejudice: A Meta-Analysis and Theoretical Review (2008)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Influence : science and practice (1985)Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses (1990)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Online Display Advertising: Targeting and Obtrusiveness (2011)“This Post is Sponsored” Effects of Sponsorship Disclosure on Persuasion Knowledge and Electronic Word of Mouth in the Context of Facebook (2017)Influencer Marketing Effectiveness (2022)Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments (1985)Constructive Consumer Choice Processes (1998)The impact of perceived corporate social responsibility on consumer behavior (2005)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Possessions and the Extended Self (1988)Loss Aversion in Riskless Choice: A Reference-Dependent Model (1991)Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making (1999)To Do or to Have? That Is the Question. (2003)Why are you telling me this? An examination into negative consumer reviews on the Web (2007)Structural equation modeling in practice: A review and recommended two-step approach. (1988)The Commitment-Trust Theory of Relationship Marketing (1994)Measuring Experience Economy Concepts: Tourism Applications (2007)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Statistical principles in experimental design. (1962)Understanding Attitudes and Predicting Social Behavior (1980)The Elaboration Likelihood Model of Persuasion (1986)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)A Theory of Cognitive Dissonance (2017)An Inventory for Measuring Depression (1961)Society and the Adolescent Self-Image (1965)The self and social behavior in differing cultural contexts. (1989)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)Core affect and the psychological construction of emotion. (2003)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)
this work references cited by second hop

References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1987Self-discrepancy: A theory relating self and affect.7,208 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1996Motivated closing of the mind: "Seizing" and "freezing."2,369 cited
  • 2000Consumer Choice between Hedonic and Utilitarian Goods2,236 cited
  • 1991Measuring the hedonic and utilitarian sources of consumer attitudes2,211 cited
  • 2003Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude2,151 cited
  • 1989Schema Congruity as a Basis for Product Evaluation1,418 cited
  • 2000Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent1,339 cited
  • 2003A conceptual model of perceived customer value in e‐commerce: A preliminary investigation1,073 cited
  • 1986Central and peripheral routes to persuasion: An individual difference perspective.1,068 cited
  • 2012Pleasure principles: A review of research on hedonic consumption686 cited
  • 1990Celebrity spokesperson and brand congruence610 cited
  • 1999The Malleable Self: The Role of Self-Expression in Persuasion603 cited
  • 2016

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

The Compensatory Consumer Behavior Model: How self‐discrepancies drive consumer behavior
559 cited
  • 1999Responses to Information Incongruency in Advertising: The Role of Expectancy, Relevancy, and Humor336 cited
  • Cited by

    No citing works inside the corpus for this window.