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Mitchell C. Olsen · Study

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Mitchell C. Olsen

1 works· latest 2014· 1 institutionscluster: provisionalORCID 0000-0002-9437-9482

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Green Claims and Message Frames: How Green New Products Change Brand Attitude2014 · 504 citations

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Green Claims and Message Frames: How Green New Products Change Brand Attitude

Journal of Marketing·2014·3 authors·Open access

504citations