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Varsha Jain · Study
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Author
Varsha Jain
38 works
· latest 2025
· 3 institutions
cluster: provisional
ORCID 0000-0002-6740-4857
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35
Citations
5,168
Works here
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Most cited in this library
Setting the future of digital and social media marketing research: Perspectives and research propositions
2020 · 2,642 citations
Metaverse marketing: How the metaverse will shape the future of consumer research and practice
2022 · 902 citations
AI advertising: An overview and guidelines
2023 · 175 citations
Metaverse in marketing and logistics: the state of the art and the path forward
2023 · 137 citations
Immersive technologies and consumer behavior: A systematic review of two decades of research
2023 · 109 citations
Works
38 shown
Digital daydreams: Exploring consumer motivations for engaging with the metaverse
Journal of Retailing and Consumer Services
·
2025
·
4 authors
16
citations
Sustainable Luxury Brands Strategies for Base of the Pyramid Wellbeing
Springer eBooks
·
2025
·
2 authors
·
chapter
1
citations
Determinants of virtual reality stores influencing purchase intention: An interpretive structural modeling approach
Journal of Retailing and Consumer Services
·
2024
·
3 authors
42
citations
Designing an empathetic user-centric customer support organisation: practitioners’ perspectives
European Journal of Marketing
·
2024
·
3 authors
16
citations
Luxury hospitality: A systematic literature review and research agenda
International Journal of Hospitality Management
·
2023
·
5 authors
·
review
·
Open access
71
citations
Immersive technologies and consumer behavior: A systematic review of two decades of research
Australian Journal of Management
·
2023
·
3 authors
·
review
·
Open access
109
citations
The Journal of Consumer Behaviour's first 20 years
Journal of Consumer Behaviour
·
2023
·
4 authors
·
Open access
13
citations
AI advertising: An overview and guidelines
Journal of Business Research
·
2023
·
4 authors
175
citations
The road to learning “who am I” is digitized: A study on consumer self‐discovery through augmented reality tools
Journal of Consumer Behaviour
·
2023
·
4 authors
32
citations
Metaverse in marketing and logistics: the state of the art and the path forward
Asia Pacific Journal of Marketing and Logistics
·
2023
·
15 authors
137
citations
The growing importance of customer-centric support services for improving customer experience
Journal of Business Research
·
2023
·
3 authors
77
citations
Metaverse marketing: How the metaverse will shape the future of consumer research and practice
Psychology and Marketing
·
2022
·
28 authors
·
Open access
902
citations
Luxury experience and consumer behavior: a literature review
Marketing Intelligence & Planning
·
2022
·
3 authors
76
citations
A Proposed Framework of Market-Oriented Ethnography (MOE) Approach to Study Co-Creation of Content Through Product Storytelling
Journal of Promotion Management
·
2022
·
3 authors
12
citations
A multi-stakeholder perspective of relationship marketing in higher education institutions
Journal of Marketing for HIGHER EDUCATION
·
2022
·
3 authors
·
Open access
75
citations
When Consumers Tune Out Advertising Messages
Journal of Advertising Research
·
2021
·
5 authors
21
citations
Narratives selves in the digital world: An empirical investigation
Journal of Consumer Behaviour
·
2020
·
4 authors
43
citations
Setting the future of digital and social media marketing research: Perspectives and research propositions
International Journal of Information Management
·
2020
·
17 authors
·
Open access
2,642
citations
Repositioning the customer support services: the next frontier of competitive advantage
European Journal of Marketing
·
2020
·
3 authors
56
citations
Understanding the Magic of Credibility for Political Leaders: A Case of India and Narendra Modi
Journal of Political Marketing
·
2019
·
2 authors
34
citations
Digital Storytelling as a Solution to Destigmatize Products: Case of Women Lingerie from India
Nihon Keiei Gakkaishi
·
2019
·
3 authors
2
citations
Digital storytelling as a solution to destigmatize products: Case of women lingerie from India
Journal of business and management.
·
2019
·
3 authors
·
Open access
3
citations
Exploring and consolidating the brand personality elements of the political leader
Spanish Journal of Marketing - ESIC
·
2018
·
4 authors
·
Open access
32
citations
An integrated model of luxury fashion consumption: perspective from a developing nation
Journal of Fashion Marketing and Management
·
2018
·
3 authors
28
citations
Luxury: Not for Consumption but Developing Extended Digital Self
Journal of Human Values
·
2017
·
1 author
29
citations
Exploring meaning transfer in celebrity endorsements: measurement and validation
Asia-Pacific Journal of Business Administration
·
2017
·
2 authors
28
citations
How digital platforms influence luxury purchase behavior in India?
Journal of Marketing Communications
·
2016
·
2 authors
35
citations
Understanding meaning transfer in celebrity endorsements: a qualitative exploration
Qualitative Market Research An International Journal
·
2016
·
2 authors
80
citations
Choosing and using mobile apps: A conceptual framework for Generation Y
Journal of Customer Behaviour
·
2015
·
2 authors
15
citations
Exploring luxury brand country of origin impact on purchasing behaviors in India
Asia-Pacific Journal of Business Administration
·
2015
·
2 authors
15
citations
Conceptualizing luxury buying behavior: the Indian perspective
Journal of Product & Brand Management
·
2015
·
3 authors
56
citations
Discovering India's three levels of luxury consumption: An exploratory research to find a conceptual framework
Journal of Marketing Communications
·
2015
·
2 authors
26
citations
Does explicit comparative advertising affect Indian consumers’ attitudes towards low and high-involvement product?
International Journal of Emerging Markets
·
2015
·
4 authors
·
Open access
16
citations
Effects of show windows on female consumers’ shopping behaviour
Journal of Consumer Marketing
·
2014
·
3 authors
36
citations
A dual-system approach to understanding “generation Y” decision making
Journal of Consumer Marketing
·
2013
·
2 authors
96
citations
The moderating role of consumer personality and source credibility in celebrity endorsements
Asia-Pacific Journal of Business Administration
·
2013
·
2 authors
68
citations
What really works for teenagers: human or fictional celebrity?
Young Consumers Insight and Ideas for Responsible Marketers
·
2011
·
4 authors
34
citations
Understanding Luxury Branding
Media Asia
·
2011
·
2 authors
19
citations