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ArticleAI advertising: An overview and guidelines

John B. Ford2023

Article2023

AI advertising: An overview and guidelines

John B. Ford · Varsha Jain · Ketan Wadhwani · Damini Goyal Gupta

175 citations·0/0 files stored·Journal of Business Research

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Marketing and Advertising Strategies Digital Marketing and Social Media AI in Service Interactions

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References

2009Preferred Reporting Items for Systematic Reviews and Meta-Analyses: The PRISMA Statement 2017bibliometrix : An R-tool for comprehensive science mapping analysis 2021How to conduct a bibliometric analysis: An overview and guidelines 2021Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR)2010Co‐citation analysis, bibliographic coupling, and direct citation: Which citation approach represents the research front most accurately?2022Guidelines for advancing theory and practice through bibliometric research 2019Gradual Internationalization vs Born-Global/International new venture models 2022Literature reviews as independent studies: guidelines for academic practice

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Details

Year2023

Typearticle

Published2023-06-29

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations175

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/j.jbusres.2023.114124

openalex_workW4382600521

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