Advertising in the Era of Artificial Intelligence

Abstract

This article explores the impact of artificial intelligence (AI) on the advertising industry, detailing its evolution from traditional to AI-driven methods. Advertising has historically been a crucial medium for promoting messages, with its impact magnified during public health crises. The integration of AI has revolutionized advertising by automating functions such as ad optimization, media buying, and personalized ad creation. AI's ability to analyze large data sets and predict consumer behavior has enhanced the efficiency and effectiveness of advertising campaigns, leading to higher returns on investment (ROI). Using a case study methodology, the article examines the social and demographic impacts of AI-driven advertising, particularly on youth and the elderly, and addresses the ethical implications and challenges associated with AI's pervasive use in advertising. Additionally, the case study of Being Patient, an online platform for Alzheimer's disease, illustrates the significant impact of well-crafted AI advertising on business success and community engagement. The article concludes with a call for further research to evaluate AI advertising's reception across different age groups and to develop strategies for its broader acceptance and integration into mainstream practices.

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