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Advertising in the Era of Artificial Intelligence
4 references·0 citing·21 second hop
Advertising in the Era of Artificial Intelligence (2024)Advertising in the Era of Artificial Inte…AI advertising: An overview and guidelines (2023)AI advertising: An overview a…Customer engagement and social media: Revisiting the past to inform the future (2022)Customer engagement and socia…Advertising and COVID-19 (2020)Advertising and COVID-19Advancing Computational Advertising: Conceptualization of the Field and Future Directions (2020)Advancing Computational Adver…Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Disclosing sponsored Instagram posts: the role of material connection with the brand and message-sidedness when disclosing covert advertising (2019)Talking about CSR matters: employees’ perception of and reaction to their company’s CSR communication in four different CSR domains (2019)Urgent topics for advertising research: addressing critical gaps in the literature (2022)Co-creation experiences: The next practice in value creation (2004)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Using AI predicted personality to enhance advertising effectiveness (2021)The Bifold Triadic Relationships Framework: A Theoretical Primer for Advertising Research in the Metaverse (2022)Transformative Advertising Research: Reimagining the Future of Advertising (2022)Preferred Reporting Items for Systematic Reviews and Meta-Analyses: The PRISMA Statement (2009)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement (2011)Game on! A state-of-the-art overview of doing business with gamification (2023)Social media influencer marketing: foundations, trends, and ways forward (2023)Unraveling the power of social media influencers: Qualitative insights into the role of Instagram influencers in the hospitality and tourism industry (2024)bibliometrix : An R-tool for comprehensive science mapping analysis (2017)How to conduct a bibliometric analysis: An overview and guidelines (2021)Applications of generative AI and future organizational performance: The mediating role of explorative and exploitative innovation and the moderating role of ethical dilemmas and environmental dynamism (2024)A Systematic Literature Review on Sustainability Integration and Marketing Intelligence in the Era of Artificial Intelligence (2025)Inter-organizational knowledge sharing in the age of artificial intelligence: the mediating role of knowledge digitization and cross-language collaboration (2025)
this work references cited by second hop

References

  • 2022Customer engagement and social media: Revisiting the past to inform the future426 cited
  • 2023AI advertising: An overview and guidelines175 cited
  • 2020Advancing Computational Advertising: Conceptualization of the Field and Future Directions98 cited
  • 2020Advertising and COVID-1981 cited

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