A Systematic Literature Review on Sustainability Integration and Marketing Intelligence in the Era of Artificial Intelligence

Abstract

The purpose of the study is to explore Artificial intelligence (AI) integration into sustainable marketing techniques highlights a transformational potential, combining modern technology with the urgent needs of sustainability. This article thoroughly examines how AI plays a crucial role in improving marketing intelligence by enabling more efficient and socially responsible marketing tactics that support sustainability goals. Method: The study examines how AI-driven insights and analytics enhance decision-making processes, improve customer engagement, and increase the impact of marketing campaigns on environmental and social outcomes by reviewing existing literature and practices. The conversation delves into the difficulties and moral aspects involved in using AI in marketing, such as issues related to data privacy, algorithmic bias, and the importance of a strategic framework that focuses on sustainable development goals. Results: The investigation shows a promising yet intricate marketing intelligence environment, where AI is seen as a crucial tool for balancing economic goals with the need for environmental sustainability and social responsibility. The research stresses the importance of continuous research, multidisciplinary teamwork, and policy creation to maximize the impact of AI on shaping sustainable practices in marketing intelligence. This study provides valuable contributions to the scholarly discussion around sustainable marketing and artificial intelligence, while also offering practical guidance for professionals operating in this dynamic commercial sector.

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