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Hongju Liu · Study

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Hongju Liu

9 works· latest 2024· 2 institutionscluster: provisionalORCID 0000-0003-1320-0602

h-index9

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Citations517

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Most cited in this library

Creation and Consumption of Mobile Word of Mouth: How Are Mobile Reviews Different?2019 · 168 citations
Dynamics of Pricing in the Video Game Console Market: Skimming or Penetration?2010 · 151 citations
Price Dispersion and Loss-Leader Pricing: Evidence from the Online Book Industry2012 · 52 citations
Do long-life customers pay more in pay-what-you-want pricing? Evidence from live streaming2022 · 40 citations
Everywhere and at All Times: Mobility, Consumer Decision Making, and Choice2016 · 31 citations

Works

9 shown

Frontiers: Pirating Foes or Creative Friends? Effects of User-Generated Condensed Clips on Demand for Streaming Services

Marketing Science·2024·3 authors

23citations

Do long-life customers pay more in pay-what-you-want pricing? Evidence from live streaming

Journal of Business Research·2022·3 authors

40citations

Creation and Consumption of Mobile Word of Mouth: How Are Mobile Reviews Different?

Marketing Science·2019·3 authors

168citations

Consumer Preferences, Cannibalization, and Competition: Evidence from the Personal Computer Industry1

MIS Quarterly·2018·3 authors

19citations

Everywhere and at All Times: Mobility, Consumer Decision Making, and Choice

Customer Needs and Solutions·2016·11 authors·Open access

31citations

Managing Customer Acquisition Risk Using Co-operative Databases

Journal of Interactive Marketing·2015·3 authors·Open access

9citations

How do competitive environments moderate CRM value?

Decision Support Systems·2012·3 authors

24citations

Price Dispersion and Loss-Leader Pricing: Evidence from the Online Book Industry

Management Science·2012·2 authors·Open access

52citations

Dynamics of Pricing in the Video Game Console Market: Skimming or Penetration?

Journal of Marketing Research·2010·1 author·Open access

151citations