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Keith K. Cox · Study

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Keith K. Cox

9 works· latest 1994· 2 institutionscluster: provisional

h-index9

i109

Citations592

Works here9

64

67

69

70

73

76

86

94

Most cited in this library

The Effect of Shelf Space upon Sales of Branded Products1970 · 147 citations
The Responsiveness of Food Sales to Shelf Space Changes in Supermarkets1964 · 136 citations
Applications of Focus Group Interviews in Marketing1976 · 112 citations
Changes in Stereotyping of Negroes and Whites in Magazine Advertisements1969 · 67 citations
Marketing Classics: A Selection of Influential Articles1994 · 61 citations

Works

9 shown

Marketing Classics: A Selection of Influential Articles

·1994·2 authors

61citations

Changes in Stereotypes: Blacks and Whites in Magazine Advertisements

Journalism Quarterly·1986·3 authors

19citations

Applications of Focus Group Interviews in Marketing

Journal of Marketing·1976·2 authors

112citations

The Marketing Research Process

Journal of Marketing·1973·3 authors

21citations

The Effect of Shelf Space upon Sales of Branded Products

Journal of Marketing Research·1970·1 author

147citations

Experimentation for Marketing Decisions

Journal of Marketing·1970·3 authors

18citations

Changes in Stereotyping of Negroes and Whites in Magazine Advertisements

Public Opinion Quarterly·1969·1 author

67citations

Readings in marketing management

·1967·2 authors·book

11citations

The Responsiveness of Food Sales to Shelf Space Changes in Supermarkets

Journal of Marketing Research·1964·1 author

136citations