The Effect of Shelf Space upon Sales of Branded Products

Keith K. Cox

147 citations0/0 files storedJournal of Marketing Research

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Consumer Market Behavior and Pricing Supply Chain and Inventory Management Consumer Retail Behavior Studies

Abstract

The influence of shelf space upon sales of branded products is tested in a randomized block field experiment. Sales of two brands of salt and powdered coffee cream are measured. Managerial implications using opportunity cost indicate that retailers might limit shelf allocations for a number of brands to some minimal level.

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1981Statistical Power and Effect Size in Marketing Research 1980A Study of Marketing Generalizations 2004Bringing political economy into the debate on the obesity epidemic 2013Shelf space elasticity: A meta-analysis 2010Impulse Buying 1995A sensitivity analysis of retailer shelf management models 2006Interaction Between Shelf Layout and Marketing Effectiveness and Its Impact On Optimizing Shelf Arrangements 2017Integrated assortment planning and store-wide shelf space allocation: An optimization-based approach

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