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Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Christopher A. Summers · Study

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Christopher A. Summers

2 works· latest 2016· 2 institutionscluster: provisional

h-index2

i102

Citations242

Works here2

14

16

Most cited in this library

An Audience of One: Behaviorally Targeted Ads as Implied Social Labels2016 · 177 citations
Lucky Loyalty: The Effect of Consumer Effort on Predictions of Randomly Determined Marketing Outcomes2014 · 65 citations

Works

2 shown

An Audience of One: Behaviorally Targeted Ads as Implied Social Labels

Journal of Consumer Research·2016·3 authors

177citations

Lucky Loyalty: The Effect of Consumer Effort on Predictions of Randomly Determined Marketing Outcomes

Journal of Consumer Research·2014·3 authors

65citations