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Jens Stach · Study

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Jens Stach

3 works· latest 2018· 1 institutionscluster: provisionalORCID 0000-0001-9701-8255

h-index3

i103

Citations52

Works here3

15

17

18

Most cited in this library

How memorable experiences influence brand preference2017 · 18 citations
Meaningful experiences: an embodied cognition perspective on brand meaning co-creation2018 · 18 citations
A conceptual framework for the assessment of brand congruent sensory modalities2015 · 16 citations

Works

3 shown

Meaningful experiences: an embodied cognition perspective on brand meaning co-creation

Journal of Brand Management·2018·1 author

18citations

How memorable experiences influence brand preference

Qualitative Market Research An International Journal·2017·1 author

18citations

A conceptual framework for the assessment of brand congruent sensory modalities

Journal of Brand Management·2015·1 author

16citations