SZodixStudyAcademic Library

Dashboard Shelves Open access My library Inbox Notes Write Learn Alerts

More

Ask your library Notifications Quick cite Review

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

A conceptual framework for the assessment of brand congruent sensory modalities · Study

ArticleShelves

ArticleA conceptual framework for the assessment of brand congruent sensory modalities

Jens Stach2015

Article2015

A conceptual framework for the assessment of brand congruent sensory modalities

16 citations·0/0 files stored·Journal of Brand Management

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Consumer Retail Behavior Studies

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 16 citations exist upstream.

References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 2025Advances in Consumer Research 1998Measuring individual differences in implicit cognition: The implicit association test.1998Measuring individual differences in implicit cognition: The implicit association test.1976Hearing lips and seeing voices 1975Family resemblances: Studies in the internal structure of categories 1983Architecture of Cognition 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2018The Multisensory Analysis of Product Packaging Frameworkchapter · 14 shared references 2017Measuring brand image: a systematic review, practical guidance, and future research directionsreview · 10 shared references 2013The Sound of Temperature: What Information do Pouring Sounds Convey Concerning the Temperature of a Beveragearticle · 10 shared references 2018Tactile/Haptic Aspects of Multisensory Packaging Designchapter · 10 shared references 2011Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolismarticle · 9 shared references 2007Attendee-based brand equityarticle · 9 shared references

Details

Year2015

Typearticle

Published2015-10-01

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations16

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

Identifiers

doi10.1057/bm.2015.35

openalex_workW2269357980

Links

Imported from OpenAlex (CC0) — nothing here is generated.