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The Multisensory Analysis of Product Packaging Framework · Study

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ChapterThe Multisensory Analysis of Product Packaging Framework

Carlos Velasco2018

Chapter2018

The Multisensory Analysis of Product Packaging Framework

Carlos Velasco · Charles J. Spence

19 citations·0/0 files stored·Springer eBooks

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Consumer Packaging Perceptions and Trends Consumer Retail Behavior Studies Multisensory perception and integration

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References

1957The Measurement of Meaning 2007How to Sustain the Customer Experience:2011An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior 2011Crossmodal correspondences: A tutorial review 1995Kansei Engineering: A new ergonomic consumer-oriented technology for product development 2010Neuromarketing: the hope and hype of neuroimaging in business 2004The Handbook of Multisensory Processing 2004Seeing things: consumer response to the visual domain in product design

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2024Sensory Storytelling 2020Searching for the sound of premium beer 2023Consumers’ behavioural responses to price promotions of organic products: an introspective pre-study and an online field experiment

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Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2018Tactile/Haptic Aspects of Multisensory Packaging Designchapter · 15 shared references 2015A conceptual framework for the assessment of brand congruent sensory modalitiesarticle · 14 shared references 2018Multisensory Product Packaging: An Introductionchapter · 13 shared references 2019Symbolic Meaning in Beverage Packaging and Consumer Responsechapter · 12 shared references 2022Visual communication via the design of food and beverage packagingreview · 11 shared references 2021Sound in the Context of (Multi)Sensory Marketingchapter · 10 shared references

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Year2018

Typechapter

Published2018-11-28

VenueSpringer eBooks

Languageen

Citations19

Files0 public / 0

ShelfConsumer Packaging Perceptions and Trends

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doi10.1007/978-3-319-94977-2_8

openalex_workW2903389818

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