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Symbolic Meaning in Beverage Packaging and Consumer Response · Study

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ChapterSymbolic Meaning in Beverage Packaging and Consumer Response

Casparus J.A. Machiels2019

Chapter2019

Symbolic Meaning in Beverage Packaging and Consumer Response

Casparus J.A. Machiels · Nadine Yarar · Ulrich R. Orth

17 citations·0/0 files stored·Elsevier eBooks

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Consumer Packaging Perceptions and Trends Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies

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References

1995Seeking the Ideal Form: Product Design and Consumer Response 1989Schema Congruity as a Basis for Product Evaluation 2004Neural Correlates of Behavioral Preference for Culturally Familiar Drinks 1980The Metaphorical Structure of the Human Conceptual System 2004The Different Roles of Product Appearance in Consumer Choice *2003Individual Differences in the Centrality of Visual Product Aesthetics: Concept and Measurement 2009Blue or Red? Exploring the Effect of Color on Cognitive Task Performances 1979Person memory: Personality traits as organizing principles in memory for behaviors.

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2024How does Starbucks' merchandise design in their online shop trigger behavioral intention?

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Year2019

Typechapter

Published2019-01-01

VenueElsevier eBooks

Languageen

Citations17

Files0 public / 0

ShelfConsumer Packaging Perceptions and Trends

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doi10.1016/b978-0-12-816683-3.00004-9

openalex_workW2968308214

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