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The Multisensory Analysis of Product Packaging Framework
16 references·3 citing·44 second hop
The Multisensory Analysis of Product Packaging Framework (2018)The Multisensory Analysis of Product Pack…Sensory marketing: the multi‐sensory brand‐experience concept (2011)Sensory marketing: the multi‐…Multisensory design: Reaching out to touch the consumer (2011)Multisensory design: Reaching…Crossmodal correspondences: A tutorial review (2011)Crossmodal correspondences: A…An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior (2011)An integrative review of sens…Tough package, strong taste: The influence of packaging design on taste impressions and product evaluations (2010)Tough package, strong taste: …Neuromarketing: the hope and hype of neuroimaging in business (2010)Neuromarketing: the hope and …How to Sustain the Customer Experience: (2007)How to Sustain the Customer E…Empire of the senses : the sensual culture reader (2005)Empire of the senses : the se…THE ROLE OF AUDITORY CUES IN MODULATING THE PERCEIVED CRISPNESS AND STALENESS OF POTATO CHIPS (2004)THE ROLE OF AUDITORY CUES IN …The Handbook of Multisensory Processing (2004)The Handbook of Multisensory …Seeing things: consumer response to the visual domain in product design (2004)Seeing things: consumer respo…How customers think: essential insights into the mind of the market (2003)How customers think: essentia…Kansei Engineering: A new ergonomic consumer-oriented technology for product development (1995)Kansei Engineering: A new erg…Images in Advertising: The Need for a Theory of Visual Rhetoric (1994)Images in Advertising: The Ne…The Unity of the Senses: Interrelations Among the Modalities (1978)The Unity of the Senses: Inte…The Measurement of Meaning (1957)The Measurement of MeaningSensory Storytelling (2024)Sensory StorytellingConsumers’ behavioural responses to price promotions of organic products: an introspective pre-study and an online field experiment (2023)Consumers’ behavioural respon…Searching for the sound of premium beer (2020)Searching for the sound of pr…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Tacit Dimension (1997)Co-creation experiences: The next practice in value creation (2004)Customer experience quality: an exploration in business and consumer contexts using repertory grid technique (2010)Online Customer Experience in e-Retailing: An empirical model of Antecedents and Outcomes (2012)Customer experience management: toward implementing an evolving marketing concept (2015)A Theory of Semiotics (1976)Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance (1986)Liberatory Postmodernism and the Reenchantment of Consumption (1995)Visual Rhetoric in Advertising: Text‐Interpretive, Experimental, and Reader‐Response Analyses (1999)Consumer Culture Theory (CCT): Twenty Years of Research (2005)A Rhetoric of Motives (2017)The Senses Considered as Perceptual Systems (1969)Measuring individual differences in implicit cognition: The implicit association test. (1998)Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism (2011)Music–color associations are mediated by emotion (2013)Arbitrariness, Iconicity, and Systematicity in Language (2015)The Presentation of Self in Everyday Life. (1956)Motivation and Personality (1997)Graphic elicitation: using research diagrams as interview stimuli (2006)Exploring the Appeal of Product Design: A Grounded, Value‐Based Model of Key Design Elements and Relationships * (2010)Using combined eye tracking and word association in order to assess novel packaging solutions: A case study involving jam jars (2012)Distinction: A Social Critique of the Judgement of Taste* (2018)The Framing of Decisions and the Psychology of Choice (1981)The Voice of the Customer (1993)Neural Correlates of Behavioral Preference for Culturally Familiar Drinks (2004)Neuromarketing: The New Science of Consumer Behavior (2011)Branding the brain: A critical review and outlook (2012)The Neuroscience of Socioeconomic Status: Correlates, Causes, and Consequences (2017)The Principles of Psychology (1891)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1994)Pleasure principles: A review of research on hedonic consumption (2012)Sensory marketing, embodiment, and grounded cognition: A review and introduction (2013)Store Atmospherics: A Multisensory Perspective (2014)Attitudinal effects of mere exposure. (1968)Measuring emotion: The self-assessment manikin and the semantic differential (1994)A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition. (2002)Odor/taste integration and the perception of flavor (2005)Multisensory Interplay Reveals Crossmodal Influences on ‘Sensory-Specific’ Brain Regions, Neural Responses, and Judgments (2008)The multifaceted interplay between attention and multisensory integration (2010)A semantic differential study of designers’ and users’ product form perception (2000)Kansei engineering as a powerful consumer-oriented technology for product development (2002)Toward a Critical Phenomenology of “Illegality”: State Power, Criminalization, and Abjectivity among Undocumented Migrant Workers in Tel Aviv, Israel (2007)
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References

  • 1957The Measurement of Meaning9,430 cited
  • 2007How to Sustain the Customer Experience:1,784 cited
  • 2011An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior1,669 cited
  • 2011Crossmodal correspondences: A tutorial review1,617 cited
  • 1995Kansei Engineering: A new ergonomic consumer-oriented technology for product development1,476 cited
  • 2010Neuromarketing: the hope and hype of neuroimaging in business1,064 cited
  • 2004The Handbook of Multisensory Processing978 cited
  • 2004Seeing things: consumer response to the visual domain in product design971 cited
  • 2005Empire of the senses : the sensual culture reader920 cited
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  • 2004THE ROLE OF AUDITORY CUES IN MODULATING THE PERCEIVED CRISPNESS AND STALENESS OF POTATO CHIPS460 cited
  • 2010Tough package, strong taste: The influence of packaging design on taste impressions and product evaluations456 cited
  • 1978The Unity of the Senses: Interrelations Among the Modalities

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426 cited
  • 2011Multisensory design: Reaching out to touch the consumer413 cited
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    • 2024Sensory Storytelling16 cited
    • 2020Searching for the sound of premium beer15 cited
    • 2023Consumers’ behavioural responses to price promotions of organic products: an introspective pre-study and an online field experiment15 cited