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Marko Schwertfeger · Study

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Marko Schwertfeger

3 works· latest 2012· 1 institutionscluster: provisional

h-index3

i103

Citations91

Works here3

10

11

12

Most cited in this library

Shopping events, shopping enjoyment, and consumers’ attitudes toward retail brands—An empirical examination2010 · 50 citations
Do shopping events promote retail brands?2011 · 29 citations
Customer Experience als Ansatzpunkt zur Differenzierung im Einzelhandel2012 · 12 citations

Works

3 shown

Customer Experience als Ansatzpunkt zur Differenzierung im Einzelhandel

Gabler Verlag eBooks·2012·3 authors·chapter

12citations

Do shopping events promote retail brands?

International Journal of Retail & Distribution Management·2011·3 authors

29citations

Shopping events, shopping enjoyment, and consumers’ attitudes toward retail brands—An empirical examination

Journal of Retailing and Consumer Services·2010·3 authors

50citations