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Yin‐Hui Cheng · Study
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Author
Yin‐Hui Cheng
18 works
· latest 2025
· 2 institutions
cluster: provisional
ORCID 0000-0002-9781-0581
Works
18 shown
Swipe now, regret later? How credit cards reduce the appeal of safe choices
Frontiers in Psychology
·
2025
·
4 authors
·
Open access
2
citations
The influence of sharing versus self-use on the preference for different types of promotional offers
Journal of Retailing and Consumer Services
·
2020
·
4 authors
17
citations
Change in your wallet, change your choice: The effect of the change-matching heuristic on choice
Journal of Retailing and Consumer Services
·
2019
·
4 authors
7
citations
Endowment Effect: Trading for Oneself Versus Trading for Others
Psychological Reports
·
2018
·
4 authors
5
citations
Preference Reversals Between Joint and Separate Evaluations With Multiple Alternatives and Context Effects
Psychological Reports
·
2017
·
4 authors
2
citations
Burger or yogurt? Indulgent consumption in impression management contexts
International Journal of Psychology
·
2014
·
4 authors
15
citations
Product option framing under the influence of a promotion versus prevention focus
Journal of Economic Psychology
·
2013
·
4 authors
15
citations
The Effect of Companion's Gender on Impulsive Purchasing: The Moderating Factor of Cohesiveness and Susceptibility to Interpersonal Influence
Journal of Applied Social Psychology
·
2012
·
3 authors
52
citations
More Than Two Choices: The Influence of Context on the Framing Effect
Current Psychology
·
2012
·
4 authors
15
citations
The impact of purchase quantity on the compromise effect: The balance heuristic
Judgment and Decision Making
·
2012
·
3 authors
·
Open access
8
citations
The impact of self‐confidence on the compromise effect
International Journal of Psychology
·
2012
·
3 authors
75
citations
The effect of incomplete information on the compromise effect
Judgment and Decision Making
·
2012
·
4 authors
·
Open access
18
citations
The effect of service failure types and service recovery on customer satisfaction: a mental accounting perspective
Service Industries Journal
·
2011
·
4 authors
·
Open access
133
citations
The influence of suggestions of reference groups in the compromise effect
Journal of Economic Psychology
·
2011
·
3 authors
20
citations
The Compromise Effect in Choosing for Others
Journal of Behavioral Decision Making
·
2011
·
4 authors
46
citations
Profitability decided by patent quality? An empirical study of the U.S. semiconductor industry
Scientometrics
·
2009
·
4 authors
30
citations
The Effect of Terminologies on Attitudes Toward Advertisements and Brands: Consumer Product Knowledge as a Moderator
Journal of Business and Psychology
·
2009
·
4 authors
25
citations
The Moderating Effect of Product Familiarity on the Endowment Effect
ACR North American Advances
·
2009
·
4 authors
2
citations