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Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Joanne Lynch · Study

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Joanne Lynch

3 works· latest 2007· 2 institutionscluster: provisional

h-index3

i103

Citations518

Works here3

85

04

07

Most cited in this library

The power of emotion: Brand communication in business-to-business markets2004 · 355 citations
Winning Hearts and Minds: Business-to-Business Branding and the Role of the Salesperson2007 · 137 citations
How UK Advertisers Set Budgets1985 · 26 citations

Works

3 shown

Winning Hearts and Minds: Business-to-Business Branding and the Role of the Salesperson

Journal of Marketing Management·2007·2 authors

137citations

The power of emotion: Brand communication in business-to-business markets

Journal of Brand Management·2004·2 authors

355citations

How UK Advertisers Set Budgets

International Journal of Advertising·1985·2 authors

26citations