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Kathryn Frazer Winsted · Study
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Author
Kathryn Frazer Winsted
5 works
· latest 2010
· 1 institutions
cluster: provisional
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Most cited in this library
The service experience in two cultures: A behavioral perspective
1997 · 404 citations
Service behaviors that lead to satisfied customers
2000 · 271 citations
Internationalization of services: the service exporting decision
1998 · 111 citations
Evaluating Service Encounters: A Cross-Cultural and Cross-Industry Exploration
1999 · 108 citations
Marketing Debates: In the Classroom and Online
2010 · 10 citations
Works
5 shown
Marketing Debates: In the Classroom and Online
Marketing Education Review
·
2010
·
1 author
10
citations
Service behaviors that lead to satisfied customers
European Journal of Marketing
·
2000
·
1 author
271
citations
Evaluating Service Encounters: A Cross-Cultural and Cross-Industry Exploration
The Journal of Marketing Theory and Practice
·
1999
·
1 author
108
citations
Internationalization of services: the service exporting decision
Journal of Services Marketing
·
1998
·
2 authors
111
citations
The service experience in two cultures: A behavioral perspective
Journal of Retailing
·
1997
·
1 author
404
citations