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David K. Stotlar · Study

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David K. Stotlar

11 works· latest 2016· 1 institutionscluster: provisional

h-index11

i1011

Citations572

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Most cited in this library

Fundamentals of Sport Marketing1996 · 183 citations
Sponsorship Evaluation: Moving from Theory to Practice2004 · 89 citations
No More “Good” Intentions: Purchase Behaviors in Sponsorship2016 · 77 citations
Assessing the Impact and Effectiveness of Stadium Advertising on Sport Spectators at Division I Institutions1989 · 57 citations
New Technology Adoption, Business Strategy and Government Involvement: The Case of Mobile Commerce2005 · 38 citations

Works

11 shown

No More “Good” Intentions: Purchase Behaviors in Sponsorship

Journal of Sport Management·2016·4 authors·Open access

77citations

An Investigation of Factors Influencing Decision Making for Participation in The Olympic Partners Sponsorship: A Case Study of Samsung

IJASS(International Journal of Applied Sports Sciences)·2011·2 authors·Open access

16citations

Visual Ethnography of On-site Sport Sponsorship Activation: LG Action Sports Championship

Sport Marketing Quarterly·2006·1 author·Open access

20citations

New Technology Adoption, Business Strategy and Government Involvement: The Case of Mobile Commerce

Journal of Nonprofit & Public Sector Marketing·2005·3 authors

38citations

National Collegiate Athletic Association Corporate Sponsor Objectives: Are There Differences between Divisions I-A, I-AA, and I-AAA?

Sport Marketing Quarterly·2004·3 authors

22citations

Sponsorship Evaluation: Moving from Theory to Practice

Sport Marketing Quarterly·2004·1 author

89citations

Developing Successful Sport Sponsorship Plans

·2000·1 author·book

32citations

Sponsorship in North America: A Survey of Sport Executives

International Journal of Sports Marketing and Sponsorship·1999·1 author

19citations

Fundamentals of Sport Marketing

·1996·2 authors

183citations

Sponsorship and the Olympic Winter Games

Sport Marketing Quarterly·1993·1 author

19citations

Assessing the Impact and Effectiveness of Stadium Advertising on Sport Spectators at Division I Institutions

Journal of Sport Management·1989·2 authors

57citations