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Helena M. Nobre · Study

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Helena M. Nobre

11 works· latest 2022· 4 institutionscluster: provisionalORCID 0000-0002-7724-5204

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Citations402

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Most cited in this library

Gamification as a platform for brand co-creation experiences2017 · 130 citations
NewLux Brand Relationship Scale: Capturing the scope of mass-consumed luxury brand relationships2019 · 48 citations
A consumer culture theory perspective of the marketplace: An integrative review and agenda for research2021 · 44 citations
Consumers' relationship with mass prestige brands and happiness2022 · 44 citations
The Concept of Luxury Brands and the Relationship between Consumer and Luxury Brands2018 · 39 citations

Works

11 shown

Consumers' relationship with mass prestige brands and happiness

European Management Review·2022·4 authors

44citations

A consumer culture theory perspective of the marketplace: An integrative review and agenda for research

International Journal of Consumer Studies·2021·2 authors

44citations

The Portuguese Luxury Wine Market

Advances in marketing, customer relationship management, and e-services book series·2020·3 authors·chapter

2citations

NewLux Brand Relationship Scale: Capturing the scope of mass-consumed luxury brand relationships

Journal of Business Research·2019·2 authors

48citations

The Concept of Luxury Brands and the Relationship between Consumer and Luxury Brands

Journal of Asian Finance Economics and Business·2018·3 authors·Open access

39citations

An Empirical Study about the Influence of Country Personality and Product Involvement on Consumer’s Purchase and Visit Intentions

Journal of Asian Finance Economics and Business·2018·3 authors·Open access

9citations

Archaeological Knowledge Production and Global Communities: Boundaries and Structure of the Field

Open Archaeology·2018·9 authors·Open access

23citations

The influence of consumer cosmopolitanism and ethnocentrism tendencies on the purchase and visit intentions towards a foreign country

International Journal of Digital Culture and Electronic Tourism·2018·3 authors

18citations

Gamification as a platform for brand co-creation experiences

Journal of Brand Management·2017·2 authors

130citations

Should Consumers Be in Love With Brands?: An Investigation Into the Influence That Specific Consumer-Brand Relationships Have on the Quality of the Bonds That Consumers Develop With Brands

Journal of Transnational Management·2011·1 author

16citations

Brand Relationships: A Personality-Based Approach

Journal of Service Science and Management·2010·3 authors·Open access

29citations