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ArticleGamification as a platform for brand co-creation experiences

Helena M. Nobre2017

Article2017

Gamification as a platform for brand co-creation experiences

Helena M. Nobre · André Ferreira

130 citations·0/0 files stored·Journal of Brand Management

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Educational Games and Gamification Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification

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References

1990Qualitative evaluation and research methods 2003Evolving to a New Dominant Logic for Marketing 2011From game design elements to gamefulness 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun 2014Does Gamification Work? -- A Literature Review of Empirical Studies on Gamification 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?2011Customer Engagement 2010Customer Engagement Behavior: Theoretical Foundations and Research Directions

Cited by

2025Treasure Hunting for Brands: Metaverse Marketing Gamification Effects on Purchase Intention, WOM, and Loyalty 2023Game on! A state-of-the-art overview of doing business with gamification 2019Gamifying employer branding: An integrating framework and research propositions for a new HRM approach in the digitized economy 2021A Bibliometric Analysis of Gamification Research 2022Gamification for value creation and viewer engagement in gamified livestreaming services: The moderating role of gender in esports

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Details

Year2017

Typearticle

Published2017-05-29

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations130

Files0 public / 0

ShelfEducational Games and Gamification

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doi10.1057/s41262-017-0055-3

openalex_workW2617599006

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2022Applying cognitive evaluation theory to analyze the impact of gamification mechanics on user engagement in resource recycling

2019A systematic mapping study on gamification applied to e-marketing

2022Let’s play! Gamification as a marketing tool to deliver a digital luxury experience