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Gamification as a platform for brand co-creation experiences

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References

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2020

Digital Game-Based Learning

2,893 cited

Cited by

2025Treasure Hunting for Brands: Metaverse Marketing Gamification Effects on Purchase Intention, WOM, and Loyalty171 cited
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2021A Bibliometric Analysis of Gamification Research102 cited
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2022Applying cognitive evaluation theory to analyze the impact of gamification mechanics on user engagement in resource recycling89 cited
2019A systematic mapping study on gamification applied to e-marketing85 cited
2022Let’s play! Gamification as a marketing tool to deliver a digital luxury experience79 cited
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2019The Relationship Between Gamification, Brand Engagement and Brand Equity56 cited
2021Gamification and customer experience: the mediating role of brand engagement in online grocery retailing48 cited
2021Gamification for Brand Value Co-Creation: A Systematic Literature Review47 cited
2021The experience – economy revisited: an interdisciplinary perspective and research agenda46 cited
2022Consumers' relationship with mass prestige brands and happiness44 cited
2021Gamification-as-Innovation: A Review40 cited