Home/Author

Monle Lee

14 works· latest 2017· 1 institutionscluster: provisional

h-index13

i1014

Citations1,804

Works here14

Most cited in this library

Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm2011 · 669 citations
Relationship marketing and consumer switching behavior2005 · 334 citations
The Determinants of Email Receivers’ Disseminating Behaviors on the Internet2007 · 210 citations
Mission Possible: Do School Mission Statements Work?2006 · 108 citations
Prinsip-prinsip Pokok Periklanan dalam Perspektif Global2007 · 105 citations

Works

14 shown

Do Colors Change Realities in Online Shopping?

Journal of Interactive Marketing·2017·4 authors

59citations

Introduction to Advertising

Routledge eBooks·2013·1 author·chapter

35citations

The challenges of long‐distance relationships: the effects of psychological distance between service provider and consumer on the efforts to recover from service failure

Journal of Applied Social Psychology·2013·4 authors

35citations

All for one but does one strategy work for all?

Managing Service Quality·2012·6 authors

66citations

The joint effects of compensation frames and price levels on service recovery of online pricing error

Managing Service Quality·2012·2 authors

59citations

Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm

Journal of Business Ethics·2011·2 authors

669citations

Teaching Ethics in International Business Courses: The Impacts of Religions

Journal of Teaching in International Business·2008·2 authors

26citations

The Determinants of Email Receivers’ Disseminating Behaviors on the Internet

Journal of Advertising Research·2007·4 authors

210citations

Prinsip-prinsip Pokok Periklanan dalam Perspektif Global

Andalas University Repository (Andalas University)·2007·3 authors

105citations

Mission Possible: Do School Mission Statements Work?

Journal of Business Ethics·2006·4 authors

108citations

Relationship marketing and consumer switching behavior

Journal of Business Research·2005·3 authors

334citations

A Cross-Cultural Application of a Theoretical Model of Business Ethics: Bridging the Gap between Theory and Data

Journal of Business Ethics·2003·2 authors

69citations

THE REFINEMENT OF MEASURING CONSUMER INVOLVEMENT — AN EMPIRICAL STUDY

Competitiveness Review An International Business Journal incorporating Journal of Global Competitiveness·2003·2 authors

18citations

Ethical Mindsets of Christianity and Confucianism: A Comparative Study

International Journal of Value-Based Management·1999·2 authors

11citations