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Birger Wernerfelt · Study
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Author
Birger Wernerfelt
48 works
· latest 2013
· 3 institutions
cluster: provisional
ORCID 0000-0003-0009-6236
Works
48 shown
On the role of the RBV in marketing
Journal of the Academy of Marketing Science
·
2013
·
1 author
·
Open access
79
citations
Small forces and large firms: Foundations of the RBV
Strategic Management Journal
·
2013
·
1 author
·
Open access
70
citations
On the Grouping of Tasks into Firms: Make‐or‐Buy with Interdependent Parts*
Journal of Economics & Management Strategy
·
2012
·
2 authors
·
Open access
34
citations
Invited Editorial: The Use of Resources in Resource Acquisition
Journal of Management
·
2010
·
1 author
106
citations
Implementing Quality Improvement Programs Designed to Enhance Customer Satisfaction: Quasi-Experiments in the United States and Spain
Journal of Marketing Research
·
2000
·
3 authors
74
citations
Bounded Rationality Modeling
Marketing Letters
·
1999
·
12 authors
·
Open access
37
citations
A Resource-Based View of the Firm
·
1997
·
1 author
·
chapter
558
citations
On the Nature and Scope of the Firm: An Adjustment‐Cost Theory
The Journal of Business
·
1997
·
1 author
·
Open access
163
citations
Side Payments in Marketing
Marketing Science
·
1997
·
2 authors
22
citations
The Role of Inference in Context Effects: Inferring What You Want from What Is Available
Journal of Consumer Research
·
1997
·
3 authors
152
citations
Internal Customers and Internal Suppliers
Journal of Marketing Research
·
1996
·
2 authors
128
citations
Efficient Marketing Communication: Helping the Customer Learn
Journal of Marketing Research
·
1996
·
1 author
45
citations
A Rational Reconstruction of the Compromise Effect: Using Market Data to Infer Utilities
Journal of Consumer Research
·
1995
·
1 author
168
citations
The resource‐based view of the firm: Ten years after
Strategic Management Journal
·
1995
·
1 author
1,694
citations
Customer Satisfaction Incentives
Marketing Science
·
1994
·
2 authors
344
citations
An Efficiency Criterion for Marketing Design
Journal of Marketing Research
·
1994
·
1 author
56
citations
Selling Formats for Search Goods
Marketing Science
·
1994
·
1 author
99
citations
On the Function of Sales Assistance
Marketing Science
·
1994
·
1 author
82
citations
Risk Reduction and Umbrella Branding
The Journal of Business
·
1992
·
2 authors
227
citations
Brand Loyalty and Market Equilibrium
Marketing Science
·
1991
·
1 author
194
citations
Sources of Superior Performance: Market Share Versus Industry Effects in the U.S. Brewing Industry
Management Science
·
1991
·
2 authors
67
citations
The link between resources and type of diversification: Theory and evidence
Strategic Management Journal
·
1991
·
2 authors
1,061
citations
WHY DO FIRMS REDUCE BUSINESS RISK?
Academy of Management Journal
·
1990
·
2 authors
180
citations
An Evaluation Cost Model of Consideration Sets
Journal of Consumer Research
·
1990
·
1 author
1,026
citations
Advertising Content When Brand Choice is a Signal
The Journal of Business
·
1990
·
1 author
105
citations
The Competitive Implications of Relevant-Set/Response Analysis
Journal of Marketing Research
·
1989
·
1 author
75
citations
Determinants of firm performance: The relative importance of economic and organizational factors
Strategic Management Journal
·
1989
·
2 authors
1,306
citations
From Critical Resources to Corporate Strategy
Journal of General Management
·
1989
·
1 author
487
citations
Strategy content and the research process: A critique and commentary
Strategic Management Journal
·
1989
·
2 authors
135
citations
On Credible Delegation by Oligopolists: A Discussion of Distribution Channel Management
Management Science
·
1989
·
2 authors
207
citations
A Model for Customer Complaint Management
Marketing Science
·
1988
·
2 authors
354
citations
Related or Unrelated Diversification: A Resource Based Approach.
Academy of Management Proceedings
·
1988
·
2 authors
·
other
57
citations
Tobin's q and the Importance of Focus in Firm Performance
American Economic Review
·
1988
·
2 authors
955
citations
Diversification, Ricardian Rents, and Tobin's q
The RAND Journal of Economics
·
1988
·
2 authors
928
citations
Umbrella Branding as a Signal of New Product Quality: An Example of Signalling by Posting a Bond
The RAND Journal of Economics
·
1988
·
1 author
796
citations
Defensive Marketing Strategy by Customer Complaint Management: A Theoretical Analysis
Journal of Marketing Research
·
1987
·
2 authors
1,394
citations
Competitive Price and Quality Under Asymmetric Information
Marketing Science
·
1987
·
2 authors
299
citations
Competitive strategy under uncertainty
Strategic Management Journal
·
1987
·
2 authors
399
citations
A Special Case of Dynamic Pricing Policy
Management Science
·
1986
·
1 author
37
citations
What is an Attractive Industry?
Management Science
·
1986
·
2 authors
112
citations
Technical change, competition and vertical integration
Strategic Management Journal
·
1986
·
1 author
517
citations
Brand loyalty and user skills
Journal of Economic Behavior & Organization
·
1985
·
1 author
96
citations
Consumption Experience and Sales Promotion Expenditure
Management Science
·
1985
·
2 authors
69
citations
The Dynamics of Prices and Market Shares Over the Product Life Cycle
Management Science
·
1985
·
1 author
102
citations
Multiple point competition
Strategic Management Journal
·
1985
·
2 authors
319
citations
To Brand or Not to Brand? A Theoretical and Empirical Question
The Journal of Business
·
1985
·
2 authors
67
citations
Competitive Strategy Under Uncertainty.
Academy of Management Proceedings
·
1984
·
2 authors
·
other
36
citations
A resource‐based view of the firm
Strategic Management Journal
·
1984
·
1 author
25,618
citations