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On the role of the RBV in marketing · Study

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ArticleOn the role of the RBV in marketing

Birger Wernerfelt2013

OA

Articlegreen2013

On the role of the RBV in marketing

Birger Wernerfelt

79 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Innovation and Knowledge Management Marketing and Advertising Strategies Corporate Governance and Management

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References

1991Firm Resources and Sustained Competitive Advantage 2004Firm resources and sustained competitive advantage 1997Dynamic capabilities and strategic management 1984A resource‐based view of the firm 2006The Core Competence of the Corporation 1995The resource‐based view of the firm: Ten years after 2013Resource-based theory in marketing 2016Management as a Technology?

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2020Unpacking the relationship between a coopetition-oriented mindset and coopetition-oriented behaviours 2016Using blueprinting and benchmarking to identify marketing resources that help co-create customer value 2015The external effect of marketing accountability in business relationships: Exploring the role of customer perceived value 2019Characteristics of organizational culture in stimulating service innovation and performance 2018Idea generation leveraged from value co-creation process enhances new service development performance 2021

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Year2013

Typearticle

Published2013-04-06

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations79

Files0 public / 0

ShelfInnovation and Knowledge Management

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doi10.1007/s11747-013-0335-8

openalex_workW2081334823

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Croissance des entreprises communautaires en environnement « bas de la pyramide » : les enseignements d’une étude de cas longitudinale à l’échelle micro méso au Cambodge