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Seymour Banks · Study

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Seymour Banks

6 works· latest 1976· 2 institutionscluster: provisional

h-index6

i105

Citations395

Works here6

50

66

73

75

76

Most cited in this library

Research for Marketing Decisions1975 · 221 citations
Experimentation in Marketing1966 · 90 citations
The Relationships between Preference and Purchase of Brands1950 · 45 citations
The Measurement of the Effect of a New Packaging Material Upon Preference and Sales1950 · 20 citations
Trends Affecting the Implementation of Advertising and Promotion1973 · 11 citations

Works

6 shown

Some Correlates of Coffee and Cleanser Brand Shares

Lecture notes in economics and mathematical systems·1976·1 author·chapter

8citations

Research for Marketing Decisions

Journal of Marketing·1975·3 authors

221citations

Trends Affecting the Implementation of Advertising and Promotion

Journal of Marketing·1973·1 author

11citations

Experimentation in Marketing

Journal of Marketing Research·1966·2 authors

90citations

The Relationships between Preference and Purchase of Brands

Journal of Marketing·1950·1 author

45citations

The Measurement of the Effect of a New Packaging Material Upon Preference and Sales

Journal of Business of the University of Chicago·1950·1 author

20citations