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ArticleResearch for Marketing Decisions

Seymour Banks1975

Article1975

Research for Marketing Decisions

Seymour Banks · Paul E. Green · Donald S. Tull

221 citations·0/0 files stored·Journal of Marketing

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Marketing and Advertising Strategies Competitive and Knowledge Intelligence Business and Management Studies

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2001The relative importance of task and contextual performance dimensions to supervisor judgments of overall performance.1983Predictors of Self-Projection, Fantasy Fulfillment, and Escapism 2003An intelligent system for customer targeting: a data mining approach 1977Channel Environment and Channel Leadership 1986Job Attitudes and Turnover Intentions Among Professionals in Different Work Settings 2011The structure and evolution of business-to-business marketing: A citation and co-citation analysis 1999International Corporate Visual Identity: Standardization or Localization?1976The Development of a Scale to Measure Consumer Discontent

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Year1975

Typearticle

Published1975-07-01

VenueJournal of Marketing

ISSN-L0022-2429

Languageen

Citations221

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.2307/1250915

openalex_workW2032049370

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