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Paul E. Green · Study
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Author
Paul E. Green
52 works
· latest 2004
· 2 institutions
cluster: provisional
Works
52 shown
Marketing Research and Modeling: Progress and Prospects
International series in quantitative marketing
·
2004
·
2 authors
·
book
28
citations
The Undocumented: Educating the Children of Migrant Workers in America
Bilingual Research Journal
·
2003
·
1 author
80
citations
The Journal of Marketing Research: Its Initiation, Growth, and Knowledge Dissemination
Journal of Marketing Research
·
2003
·
3 authors
41
citations
Thirty Years of Conjoint Analysis: Reflections and Prospects
INFORMS Journal on Applied Analytics
·
2001
·
3 authors
387
citations
Cluster-Based Market Segmentation: Some Further Comparisons of Alternative Approaches
Market Research Society Journal
·
1998
·
2 authors
46
citations
Individualized Hybrid Models for Conjoint Analysis
Management Science
·
1996
·
2 authors
130
citations
Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs
Marketing Science
·
1996
·
4 authors
·
Open access
533
citations
Psychometric Methods in Marketing Research: Part I, Conjoint Analysis
Journal of Marketing Research
·
1995
·
2 authors
259
citations
Guest Editorial: Psychometric Methods in Marketing Research: Part I, Conjoint Analysis
Journal of Marketing Research
·
1995
·
2 authors
·
editorial
163
citations
A Comparison of Alternative Approaches to Cluster-Based Market Segmentation
Market Research Society Journal
·
1995
·
2 authors
38
citations
An Application of a Product Positioning Model to Pharmaceutical Products
Marketing Science
·
1992
·
2 authors
112
citations
Segmenting Markets with Conjoint Analysis
Journal of Marketing
·
1991
·
2 authors
481
citations
Product Design Strategies for Target‐Market Positioning
Journal of Product Innovation Management
·
1991
·
2 authors
51
citations
Adaptive Conjoint Analysis: Some Caveats and Suggestions
Journal of Marketing Research
·
1991
·
3 authors
192
citations
Importance Weight Effects on Self-Explicated Preference Models: Some Empirical Findings
ACR North American Advances
·
1991
·
2 authors
6
citations
Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice
Journal of Marketing
·
1990
·
2 authors
2,692
citations
Recent contributions to optimal product positioning and buyer segmentation
European Journal of Operational Research
·
1989
·
2 authors
·
Open access
156
citations
Research for Marketing Decisions
Journal of Marketing Research
·
1989
·
4 authors
305
citations
Courtyard by Marriott: Designing a Hotel Facility with Consumer-Based Marketing Models
INFORMS Journal on Applied Analytics
·
1989
·
4 authors
248
citations
Choice rules and sensitivity analysis in conjoint simulators
Journal of the Academy of Marketing Science
·
1988
·
2 authors
83
citations
A Consumer‐Based Approach to Designing Product Line Extensions
Journal of Product Innovation Management
·
1987
·
2 authors
62
citations
Models and Heuristics for Product Line Selection
Marketing Science
·
1985
·
2 authors
330
citations
Hybrid Models for Conjoint Analysis: An Expository Review
Journal of Marketing Research
·
1984
·
1 author
324
citations
Conjoint Analysis of Price Premiums for Hotel Amenities
The Journal of Business
·
1984
·
3 authors
·
other
·
Open access
141
citations
A General Approach to Product Design Optimization Via Conjoint Analysis
Journal of Marketing
·
1981
·
3 authors
349
citations
A Hybrid Utility Estimation Model for Conjoint Analysis
Journal of Marketing
·
1981
·
3 authors
190
citations
Two Models For Representing Unrestricted Choice Data
SSRN Electronic Journal
·
1980
·
2 authors
·
preprint
·
Open access
2
citations
Componential Segmentation in the Analysis of Consumer Trade-Offs
Journal of Marketing
·
1979
·
2 authors
85
citations
Research for Marketing Decisions
Journal of Marketing Research
·
1978
·
3 authors
601
citations
Conjoint Analysis in Consumer Research: Issues and Outlook
Journal of Consumer Research
·
1978
·
2 authors
3,184
citations
Robustness of Conjoint Analysis: Some Monté Carlo Results
Journal of Marketing Research
·
1978
·
3 authors
136
citations
Segment Congruence Analysis: A Method for Analyzing Association Among Alternative Bases for Market Segmentation
Journal of Consumer Research
·
1977
·
2 authors
35
citations
On the Analysis of Qualitative Data in Marketing Research
Journal of Marketing Research
·
1977
·
3 authors
103
citations
Consumer Segmentation via Latent Class Analysis
Journal of Consumer Research
·
1976
·
3 authors
83
citations
Brand-Features Congruence Mapping
Journal of Marketing Research
·
1975
·
3 authors
29
citations
Research for Marketing Decisions
Journal of Marketing
·
1975
·
3 authors
221
citations
EVALUATION OF MULTIATTRIBUTE ALTERNATIVES: ADDITIVE VERSUS CONFIGURAL UTILITY MEASUREMENT
Decision Sciences
·
1974
·
2 authors
16
citations
Multiattribute decisions in marketing : a measurement approach
Dryden Press eBooks
·
1973
·
2 authors
·
book
263
citations
Subjective evaluation models and conjoint measurement
Systems Research and Behavioral Science
·
1972
·
3 authors
89
citations
Rating Scales and Information Recovery. How Many Scales and Response Categories to Use?
Journal of Marketing
·
1970
·
2 authors
259
citations
Experiments on the Value of Information in Simulated Marketing Environments
Journal of Marketing Research
·
1969
·
2 authors
28
citations
Vendor Evaluation Using Cluster Analysis
Journal of Purchasing
·
1969
·
3 authors
75
citations
The Determinants of Vendor Selection: The Evaluation Function Approach
Journal of Purchasing
·
1968
·
3 authors
191
citations
Behavioral Experiment in Two-Person Bargaining
Journal of Marketing Research
·
1967
·
2 authors
21
citations
Research for Marketing Decisions.
Journal of the American Statistical Association
·
1967
·
3 authors
101
citations
A Behavioral Experiment in Sales Effort Allocation
Journal of Marketing Research
·
1966
·
3 authors
10
citations
Human Judgments and Optimality
Journal of Marketing Research
·
1966
·
3 authors
123
citations
Decision and Value Theory
Journal of Marketing Research
·
1966
·
2 authors
2
citations
A Behavioral Experiment In Decision‐Making Under Uncertainty
Journal of Purchasing
·
1966
·
3 authors
1
citations
An Experiment in Probability Estimation
Journal of Marketing Research
·
1965
·
3 authors
39
citations
Marketing: Executive and Buyer Behavior
Journal of Marketing Research
·
1964
·
2 authors
53
citations
Bayesian Decision Theory in Pricing Strategy
Journal of Marketing
·
1963
·
1 author
53
citations