Consumer Segmentation via Latent Class Analysis

Paul E. Green · Frank J. Carmone · David P. Wachspress

83 citations0/0 files storedJournal of Consumer Research

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Psychometric Methodologies and Testing Customer churn and segmentation Consumer Behavior and Market Dynamics

Abstract

A nontechnical description of latent class analysis and a discussion of the CANDECOMP procedure and its application to consumer adoption of a new telecommunications service is presented with some suggestions for other areas in consumer and market research where latent class analysis might be of use.

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1969Latent Structure Analysis.2014Latent Structure Analysis 1951A General Solution for the Latent Class Model of Latent Structure Analysis 1954On Estimation of Parameters in Latent Structure Analysis 1977On the Analysis of Qualitative Data in Marketing Research

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1984Decompositional Multiattribute Preference Models in Spatial Choice Analysis: A Review of Some Recent Developments 1987Latent Class Models for the Analysis of Behavioral Hierarchies 1977Segment Congruence Analysis: A Method for Analyzing Association Among Alternative Bases for Market Segmentation 2019Segmenting elder German grocery shoppers based on shopping motivations 2013Review of segmentation process in consumer markets 2009Do product variants appeal to different segments of buyers within a category?2007Latent class factor models for market segmentation: an application to pharmaceuticals 1996Strategic marketing research

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