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Research for Marketing Decisions
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Research for Marketing Decisions (1975)Research for Marketing DecisionsFrom maintaining the status quo to promoting free thinking and inquiry: Business students’ perspective on the purpose of business school teaching (2016)From maintaining the status q…The structure and evolution of business-to-business marketing: A citation and co-citation analysis (2011)The structure and evolution o…An intelligent system for customer targeting: a data mining approach (2003)An intelligent system for cus…The relative importance of task and contextual performance dimensions to supervisor judgments of overall performance. (2001)The relative importance of ta…Attitudes Towards Work and Family Roles and Their Implications for Career Growth of Women: A Report from India (2001)Attitudes Towards Work and Fa…International Corporate Visual Identity: Standardization or Localization? (1999)International Corporate Visua…Job Attitudes and Turnover Intentions Among Professionals in Different Work Settings (1986)Job Attitudes and Turnover In…Evaluation of alternative models of commitments and job attitudes of professionals (1986)Evaluation of alternative mod…The Cognitive Structure of Corporate Social Responsibility (1985)The Cognitive Structure of Co…Predictors of Self-Projection, Fantasy Fulfillment, and Escapism (1983)Predictors of Self-Projection…Some Practical Considerations in Market Segmentation (1978)Some Practical Considerations…Channel Environment and Channel Leadership (1977)Channel Environment and Chann…The fortune “500” list-An endangered species for academic research (1976)The fortune “500” list-An end…The Development of a Scale to Measure Consumer Discontent (1976)The Development of a Scale to…Unequal Cell Sizes in Marketing Experiments: Use of the General Linear Hypothesis (1975)Unequal Cell Sizes in Marketi…Environmental sensitivity and shopping behavior (1975)Environmental sensitivity and…Handbook of Industrial and Organizational Psychology. 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  • 2001The relative importance of task and contextual performance dimensions to supervisor judgments of overall performance.284 cited
  • 1983Predictors of Self-Projection, Fantasy Fulfillment, and Escapism227 cited
  • 2003An intelligent system for customer targeting: a data mining approach160 cited
  • 1977Channel Environment and Channel Leadership155 cited
  • 1986Job Attitudes and Turnover Intentions Among Professionals in Different Work Settings150 cited
  • 2011The structure and evolution of business-to-business marketing: A citation and co-citation analysis140 cited
  • 1999International Corporate Visual Identity: Standardization or Localization?139 cited
  • 1976The Development of a Scale to Measure Consumer Discontent125 cited
  • 2001Attitudes Towards Work and Family Roles and Their Implications for Career Growth of Women: A Report from India116 cited
  • 1978Some Practical Considerations in Market Segmentation112 cited
  • 1986Evaluation of alternative models of commitments and job attitudes of professionals108 cited
  • 1985The Cognitive Structure of Corporate Social Responsibility88 cited
  • 2016From maintaining the status quo to promoting free thinking and inquiry: Business students’ perspective on the purpose of business school teaching68 cited

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1975
Environmental sensitivity and shopping behavior
54 cited
  • 1975Unequal Cell Sizes in Marketing Experiments: Use of the General Linear Hypothesis54 cited
  • 1976The fortune “500” list-An endangered species for academic research52 cited