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Corporate communications, identity and image: A research agenda · Study

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ArticleCorporate communications, identity and image: A research agenda

Elif Karaosmanoğlu2006

Article2006

Corporate communications, identity and image: A research agenda

Elif Karaosmanoğlu · T.C. Melewar

103 citations·0/0 files stored·Journal of Brand Management

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Corporate Identity and Reputation Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 103 citations exist upstream.

References

2004The Social Identity Theory of Intergroup Behavior 1989Social Identity Theory and the Organization 1990WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY.1991The Social Self: On Being the Same and Different at the Same Time 1994Organizational Images and Member Identification 1997The Company and the Product: Corporate Associations and Consumer Product Responses 2003Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies 1987Social Ties and Word-of-Mouth Referral Behavior

Cited by

2013Student Evaluation of University Image Attractiveness and Its Impact on Student Attachment to International Branch Campuses 2012Exploring the logics of corporate brand identity formation 2009Corporate brand image in retail banking: development and validation of a scale 2012Corporate brand image of financial institutions: a consumer approach 2016Customer perception of CSR initiatives: its antecedents and consequences 2017The Nature of the Relationship Between Corporate Identity and Corporate Sustainability: Evidence from The Retail Industry 2009Corporate communication, ethics, and operational identity: a case study of Benetton 2022The impact of product image, CSR and green marketing in organic food purchase intention: Mediation roles of corporate reputation

Details

Year2006

Typearticle

Published2006-09-01

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations103

Files0 public / 0

ShelfCorporate Identity and Reputation

Identifiers

doi10.1057/palgrave.bm.2550060

openalex_workW2030569622

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